Hoppy Flower · Naming & packaging
Brewed for peace, hops & good vibes.
When B&B Craft Beer decided to launch a new beer within their music genre-inspired collection, we knew it was time to turn up the volume and let psychedelia take over.
A heavily hopped IPA was born, full of floral aromas and personality. All that was left was to translate that energy into a name, a visual language and a world of its own.
The name had to be immediate and upbeat, capable of sparking instant chemistry. We drew from the hippie spirit of the 60s: music, freedom, flowers and endless nights around a vinyl record. From “Happy Flower”, almost a mantra of the movement, we created “Hoppy Flower”: a direct nod to hops and the beer’s floral character. A wordplay as fresh as the beer itself.
The design, for its part, creates a visual world of its own, built on colour, simplicity and rhythm. Packaging that is impossible to ignore, with a personality that connects instantly. Whether in a can, a box or any promotional piece, Hoppy Flower keeps a clear attitude: fun, upbeat and fresh. A beer that catches your eye before it ever reaches the glass.
A heavily hopped IPA was born, full of floral aromas and personality. All that was left was to translate that energy into a name, a visual language and a world of its own.
The name had to be immediate and upbeat, capable of sparking instant chemistry. We drew from the hippie spirit of the 60s: music, freedom, flowers and endless nights around a vinyl record. From “Happy Flower”, almost a mantra of the movement, we created “Hoppy Flower”: a direct nod to hops and the beer’s floral character. A wordplay as fresh as the beer itself.
The design, for its part, creates a visual world of its own, built on colour, simplicity and rhythm. Packaging that is impossible to ignore, with a personality that connects instantly. Whether in a can, a box or any promotional piece, Hoppy Flower keeps a clear attitude: fun, upbeat and fresh. A beer that catches your eye before it ever reaches the glass.
Cliente:
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B&B Craft Beer
Servicios:
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Packaging
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Advertising